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Today: A few years ago he decided to walk away from the fashion industry as time wore on however it became more and more apparent that he truly missed the whole essence of creating clothing. Therefore he has returned to designing clothing with the strong focus being on the creative process, stripping away as many of the other layers of the industry as possible. The model of operating that is now used is that there are no seasons in conventional industry norms and as such the design process continues and is ongoing. Tthere is also concern towards volumes. In fact how some pieces are cut it makes it impossible to be repeated, allowing for looks that are similar but never identical. The marketing is also somewhat unconventional. The reliance is on online information where clients can be informed of open houses or pop up shops (where for a few days an outlet will be set up in an almost guerrilla style form of retailing). People can be kept informed of places and dates of these events by contacting the website orFacebook pages. Influence for the groupings he is at present working on: It is the artistic process not art is such but more in terms of how an artist may work; meaning the spontaneity of a brush stroke, or the moulding of sculpture, the translucence of watercolour.
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